Customers of online retailer will be able to add items to basket by using special hashtag on Twitter
Amazon shoppers can now add items to their online shopping basket by tweeting a special hashtag, as the web retailer continues to explore technology that increases convenience for customers.
Once a user has connected their Twitter and Amazon accounts, if a link to a product page appears on their timeline, a reply using the hashtag '#AmazonBasket’ – or '#AmazonCart’ in the US – will add the item to their basket.
Customers will then have to visit the Amazon website to check out and pay for their items.
The feature – which uses the slogan “add it now, buy it later” – could prove useful to marketers, as by tweeting in response to product links, users are publicly revealing what they plan to purchase.
Last month, the web giant started trialling Dash, a small handheld gadget which houses a barcode scanner and microphone, for its US grocery customers.
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